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32 Ways to Be a Champion in Business
written by Earvin Magic Johnson
Studio : Crown Business
by Crown Business
Release Date : 2008-11-18
Publisher : Crown Business
Released : 2008-11-18
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780609608289
Avg. Customer Rating: (based on 1 review)
List Price : $25.95
Our Price : $14.78
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Product Description |
As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors.
Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.
32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors. |
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A Book of Substance |
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If there's one word to describe the content of this book, it would be substance. I picked this book up last week after listening to Magic's radio interview with Steve Harvey. Normally, I would actively listen to book discussions and if interested, add to my list for later. However, during the discussion on the radio, Steve highlighted some of the points covered in the book such as forming business partnerships, following your entrepeneurial passion, franchising and of course financing. This book was told through Magic's experience from beginning to end. It covers finding your dream, to building your business, exiting your business and my favorite, social responsibility. I enjoyed the level of detail in his experiences. You don't normally get this from a well-known athlete/celebrity or even from other business books who's intent is to educate OR tell a story. Magic's book educates through real examples. He takes you through the journey of getting in that board room and pitching your business plan which lead to a "no" at first. Many entrepenuers can relate to that! There's cautionary advice, a host of options for you to consider as a entrepeneur. Magic did not learn everything in one day and he gladly gives credit to those who have taught him along the way. I believe because of his mission, he taught a lot of pessimistic opportunists a lot. Earvin does speak a little about how his past NBA-career may have helped or hurt during his entrepeneurial journey. It's worth the read for inspiration and direction. This book is a comprehensive look at what it takes to lead a community while pursuing entrepenuership. Ironically, given all of Magic's business dealings, I don't think I've ever read of anyone maintaining an evolving door of entrepeneurship. His mission is steady and his investments are diverse. Truly an honest read. I walked away with a full discussion with my family and a sense of additional research I needed to do as a budding entrepeneur. Again, this book has substance. |
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